Based on a survey of digital marketing in 130 American arts organizations, this report indicates that “organizations invested more in digital [in 2015], but challenges around funding and expertise limited digital effectiveness”. Theatres were the largest group of respondents (34%), followed by presenting organizations (22%) and museums (12%). Previous iterations of the survey covered performing arts organizations only. The survey found that 80% of responding organizations had redesigned their website within the past three years and that 51% of respondents’ tickets were sold online.
In a context where “a sizeable group of Canadians” have “identified mediated performance experiences as equal to attending live performances in person”, this report provides an initial assessment of challenges and opportunities related to digital innovation in the performing arts (and for arts presenters in particular). The report indicates that a key question for performing arts presenters is whether and how they will be able to continue to play a role as intermediaries between artists and audiences in a fully digital realm.
Based on a survey of over 14,000 attendees at performances by 23 choirs (including the Toronto Mendelssohn Choir and 22 American choruses), this report examines the experiences of audiences at live choral concerts. The goal of the research was to spur “critical reflection on how audiences construct meaning and memory from concerts of choral music, and how choruses can curate impacts through thoughtful program design”.
Based on a literature review, existing statistics, two focus groups, and a targeted survey of 30 stakeholders, this report examines “the patterns of attendance and cultural participation by young people in the theatre for young audiences (TYA) and the children’s festival sector in Canada”.
This Quebec report provides information about attendance at theatre, dance, music, comedy, circus, and magic performances in 2015. There were 17,700 performances with an admission fee in Quebec in 2015 (a 3% increase from 2009), which attracted 6.7 million attendees (a 9% decrease from 2009). Box office revenues decreased from $274 million in 2009 to $233 million in 2015 (-15%).
Based on a survey of 367 dance companies, training schools, presenters, and service organizations, this report “aims to provide new knowledge and a more nuanced understanding of the social impact of dance organizations in Canada”. The report defines social impact to include “the physical, emotional, and psychological well-being of individuals and communities”.
Statistics Canada's biennial performing arts data provide information about not-for-profit and for-profit organizations in Canada. Operating revenues were $1.91 billion for all performing arts groups in 2014. Not-for-profit performing organizations had $832 million in total revenues in 2014.
This report examines perceptions of the arts and community attractiveness based on surveys of 500 Ontario-based skilled workers and 508 Ontario-based businesses with more than 20 employees. Among skilled workers, 65% of survey respondents were in agreement that “a thriving arts cultural scene is something I would look for when considering moving to a new community” (31% agree + 34% somewhat agree). Similarly, 64% of businesses agreed that “a thriving arts cultural scene is something that makes it (would make it) easier to attract to talent to the community” (35% agree + 29% somewhat agree).
Based on a survey of over 4,000 orchestra attendees and “the largest ever orchestra sales dataset” from 44 American orchestras and one Canadian one (the National Arts Centre Orchestra), this report examines “why people subscribe, why they lapse, and what they might want that is not currently being offered” in current orchestra subscription packages.
Employing a cost-benefit analysis (based on a national consumer survey, venue owner and operator interviews, and secondary data on the sector), this report attempts to provide “a valuation of the economic, social and cultural contribution” of live music in Australia. The headline finding of the report is that, “for every dollar spent on live music in Australia, $3.00 worth of benefits are returned to the wider Australian community”.