Culture Track summarizes survey findings related to Americans’ cultural engagement as well as the “attitudes, motivators, and barriers to participation”. The top motivators for cultural participation are having fun (chosen by 81% of respondents), interest in the content (78%), experiencing new things (76%), feeling less stressed (also 76%), and learning something new (71%). Across all types of cultural activities, the top barrier to participation is the belief that “it’s not for someone like me”. Survey results indicate that “audiences have different needs and wants at different times – or even simultaneously”.
The nine video presentations in this series outline findings “from three years of strategic experimentation and shared learning” by seven arts organizations, with the overarching goal of better understanding “how to engage with audiences and build communities”.
Based on a survey of more than 2,000 Canadians (including substantial samples of youth and Indigenous residents), this report highlights information about arts and heritage attendance, personal arts participation, as well as perceptions of cultural activities and government arts support. The report concludes that there is “robust public engagement with arts and culture in Canada”.
Based on five research streams (two online public surveys, two sets of focus groups, and key informant interviews), this report summarizes the “current attitudes of English-speaking Canadians about the cultural and economic value of written work”. Many English Canadians spend a significant proportion of their leisure time reading: 80% spend about five to eight hours reading each week, “representing about one-quarter of their overall leisure time”. One-half of respondents indicated that they read books in digital formats. Spending on books is about $300 per purchaser per year, or $250 yearly for each English-Canadian adult, including those who did not buy books during the past year.
Based on a survey of digital marketing in 130 American arts organizations, this report indicates that “organizations invested more in digital [in 2015], but challenges around funding and expertise limited digital effectiveness”. Theatres were the largest group of respondents (34%), followed by presenting organizations (22%) and museums (12%). Previous iterations of the survey covered performing arts organizations only. The survey found that 80% of responding organizations had redesigned their website within the past three years and that 51% of respondents’ tickets were sold online.
In a context where “a sizeable group of Canadians” have “identified mediated performance experiences as equal to attending live performances in person”, this report provides an initial assessment of challenges and opportunities related to digital innovation in the performing arts (and for arts presenters in particular). The report indicates that a key question for performing arts presenters is whether and how they will be able to continue to play a role as intermediaries between artists and audiences in a fully digital realm.
Based on a survey completed by 907 arts organizations and 2,680 artists in Canada, this report examines “the impact of digital technologies on the creation, dissemination and business practices of individual artists and arts organizations in Canada”. In general, most respondents self-identified as “comfortable” or “very comfortable” using digital technologies (71% of organizations and 60% of artists). Just over one-third of arts organizations (38%) and one-half of artists (54%) have created “digital-first” works of art.
Prepared for a 2013 Forum on Quebec Song, this French-language opinion piece attempts to stimulate reflection on the state of Quebec song and French-language song in particular. Raising important questions, the article examines topics such as internationalization, technological change, touring, training, and funding. The article argues that “these days, much imagination is required to develop new sources of revenue” for singers, songwriters, and music groups.
This report highlights the result of a survey of the digital marketing practices of 125 performing arts organizations in the United States. Theatres (41%) and presenting organizations (27%) accounted for over two-thirds of the respondents. As noted in the report, “125+ organizations do not make this data statistically significant”. Nevertheless, there are some interesting findings regarding the digital marketing of performing arts organizations.
In an environment of media convergence and digital multi-tasking (with many people paying only partial attention to multiple concurrent tasks), can arts participation surveys capture an accurate picture of people’s activities? Some participants argued that behaviour is observable without a survey, but attitudes, thoughts, and feelings can best be captured by surveys. Others contended that, without benchmark surveys, our understanding of cultural participation would be significantly lessened.