Arts Research Monitor articles, category = Organizational planning, management, governance & marketing

Culture Track summarizes survey findings related to Americans’ cultural engagement as well as the “attitudes, motivators, and barriers to participation”. The top motivators for cultural participation are having fun (chosen by 81% of respondents), interest in the content (78%), experiencing new things (76%), feeling less stressed (also 76%), and learning something new (71%). Across all types of cultural activities, the top barrier to participation is the belief that “it’s not for someone like me”. Survey results indicate that “audiences have different needs and wants at different times – or even simultaneously”.

The nine video presentations in this series outline findings “from three years of strategic experimentation and shared learning” by seven arts organizations, with the overarching goal of better understanding “how to engage with audiences and build communities”.

Based on a survey of digital marketing in 130 American arts organizations, this report indicates that “organizations invested more in digital [in 2015], but challenges around funding and expertise limited digital effectiveness”. Theatres were the largest group of respondents (34%), followed by presenting organizations (22%) and museums (12%). Previous iterations of the survey covered performing arts organizations only. The survey found that 80% of responding organizations had redesigned their website within the past three years and that 51% of respondents’ tickets were sold online.

An Assessment of Opportunities, Issues and Challenges

In a context where “a sizeable group of Canadians” have “identified mediated performance experiences as equal to attending live performances in person”, this report provides an initial assessment of challenges and opportunities related to digital innovation in the performing arts (and for arts presenters in particular). The report indicates that a key question for performing arts presenters is whether and how they will be able to continue to play a role as intermediaries between artists and audiences in a fully digital realm.

Survey Data Report

Based on a survey completed by 907 arts organizations and 2,680 artists in Canada, this report examines “the impact of digital technologies on the creation, dissemination and business practices of individual artists and arts organizations in Canada”. In general, most respondents self-identified as “comfortable” or “very comfortable” using digital technologies (71% of organizations and 60% of artists). Just over one-third of arts organizations (38%) and one-half of artists (54%) have created “digital-first” works of art.

Based on a literature review, existing statistics, two focus groups, and a targeted survey of 30 stakeholders, this report examines “the patterns of attendance and cultural participation by young people in the theatre for young audiences (TYA) and the children’s festival sector in Canada”.

Based on a survey of over 4,000 orchestra attendees and “the largest ever orchestra sales dataset” from 44 American orchestras and one Canadian one (the National Arts Centre Orchestra), this report examines “why people subscribe, why they lapse, and what they might want that is not currently being offered” in current orchestra subscription packages.

This literature review investigates how some cultural organizations and funders have improved “diversity in cultural organizations, in the areas of their leadership, staffing, programming and audience composition”. Elements of diversity include race, culture, ethnicity, socioeconomic status, and age.

A Guidebook for Working with Artists who are Deaf or have Disabilities

Developed as part of the Canada Council’s Expanding the Arts strategy, this guidebook aims to provide “an important resource for companies and organizations working towards increasing the participation rates within their processes of people who are Deaf or who have disabilities”. That being said, the guide also notes that “the environment within which people who are Deaf and who have disabilities continues to change. Best practices and protocols around accessibility and accommodation must be responsive to this continually changing environment.”

A Guide to Developing and Delivering Accessible and Inclusive Programs within Arts and Cultural Organizations

Originally developed for the art education experiences provided by the McMichael Canadian Art Collection, this guidebook outlines “seven steps to accessible and inclusive programs” that can be “beneficial to both audience and institution”. The guide emphasizes that accessible programs are “more than physical facilities”, and inclusive programs are “more than sharing a space”.