Volume: 16 Issue: 2
In this issue: Recent research examining the arts and digital technologies, including Canadian reports on the arts in general and the performing arts in particular, along with findings from a survey of American arts organizations’ digital marketing.
Survey Data Report
Based on a survey completed by 907 arts organizations and 2,680 artists in Canada, this report examines “the impact of digital technologies on the creation, dissemination and business practices of individual artists and arts organizations in Canada”. In general, most respondents self-identified as “comfortable” or “very comfortable” using digital technologies (71% of organizations and 60% of artists). Just over one-third of arts organizations (38%) and one-half of artists (54%) have created “digital-first” works of art.
An Assessment of Opportunities, Issues and Challenges
In a context where “a sizeable group of Canadians” have “identified mediated performance experiences as equal to attending live performances in person”, this report provides an initial assessment of challenges and opportunities related to digital innovation in the performing arts (and for arts presenters in particular). The report indicates that a key question for performing arts presenters is whether and how they will be able to continue to play a role as intermediaries between artists and audiences in a fully digital realm.
Based on a survey of digital marketing in 130 American arts organizations, this report indicates that “organizations invested more in digital [in 2015], but challenges around funding and expertise limited digital effectiveness”. Theatres were the largest group of respondents (34%), followed by presenting organizations (22%) and museums (12%). Previous iterations of the survey covered performing arts organizations only. The survey found that 80% of responding organizations had redesigned their website within the past three years and that 51% of respondents’ tickets were sold online.