Importance of Live Theatre

Author: 

Based on a random telephone survey of 1,000 Canadians commissioned by the Professional Association of Canadian Theatres (PACT) from Nanos Research in March 2014, this brief report and a summary fact sheet (Canadian Theatre: Creating Vibrant Communities) indicate that many Canadians believe in the importance of live theatre in Canadian communities. Given the sample size, the margin of error of the overall estimates is plus or minus 3.1 percentage points, 19 times out of 20.

The survey results show that:

  • 84% of Canadians believe that live theatre plays an important or somewhat important role in “making communities across Canada vibrant places to live” (49% important; 35% somewhat important). Support for this statement was particularly high in British Columbia (91%) and Ontario (88%) as well as among women (89%) and Canadians between 18 and 29 years of age (91%).
  • 80% of Canadians believe that live theatre plays an important or somewhat important role in “helping to attract visitors to communities” (42% important; 37% somewhat important). Recognition of the importance of theatre in attracting visitors was particularly strong in the Atlantic provinces (87%) and Ontario (83%) as well as among women (83%).
  • 66% of Canadians believe that live theatre plays an important or somewhat important role in “helping to attract businesses to communities” (32% important; 34% somewhat important). Recognition of the role of theatre in attracting businesses was highest in Ontario (73%) and the Atlantic provinces (71%) as well as among women (72%), Canadians 60 and older (73%), and those between 40 and 49 years of age (72%).

Regarding support for federal funding of live theatre, 77% of Canadians support or somewhat support “the federal government investing new funds for live theatre programming in communities across Canada for Canada’s 150th anniversary” (46% support; 31% somewhat support). Support for this type of government funding was strongest in the Atlantic provinces (85%), British Columbia (82%), and Ontario (80%) but was quite consistent by sex and age.

Summary: 

Based on a random telephone survey of 1,000 Canadians commissioned by the Professional Association of Canadian Theatres (PACT) from Nanos Research in March 2014, this brief report and a summary fact sheet indicate that many Canadians believe in the importance of live theatre in Canadian communities. The survey results show that 84% of Canadians believe that live theatre plays an important or somewhat important role in “making communities across Canada vibrant places to live”.