This presentation highlights findings regarding the broad social impacts of performing arts attendance for individuals. In addition, the presentation provides key data regarding performing arts attendance in 2005 and trends in attendance since 1992…. View this resource

The primary finding of this report is that values, beliefs, aspirations and motivations are related to donations and to donation levels in the performing arts. Rather than relying only on past donation behaviour and the personal knowledge of developm… View this resource

This report argues that “values, beliefs, aspirations and motivations drive [performing arts] purchase and donation”. Along with other reports in a “Values Survey”, the report attempts to “build new customer segmentation models for performing arts ti… View this resource