Factors in Canadians’ Cultural Activities in 2005
Are the arts elitist?
Are the arts elitist? This report shows that cultural experiences are more important than demographic factors in four cultural activities:
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Reading a book;
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Attending live performances;
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Visiting art galleries; and
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Movie theatre attendance.
Many different categories of cultural attendance and reading are strongly related to each other. For each of the four cultural activities, eight of the top 10 predictors are other cultural activities, not demographic factors.
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Compared to the Canadian average of 67%, the book reading rate is particularly high among Canadians who visit an art gallery (85%), visit another type of museum (82%) or attend a performing arts event (between 77% and 80% for various types of performances).
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Compared to the Canadian average of 41%, the performing arts attendance rate is particularly high among Canadians who visit an art gallery (68%), visit another type of museum (65%) or visit an historic site (59%).
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Compared to the Canadian average of 27%, the art gallery attendance rate is particularly high among Canadians who visit another type of museum (60%), attend a cultural festival (51%) or visit an historic site (49%).
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Compared to the Canadian average of 61%, the movie theatre attendance rate is particularly high among Canadians who attend a cultural festival (79%), listen to downloaded music (79%), attend a performing arts event (between 77% and 79% for various types of performances) or visit an art gallery (78%).
Full Report
Other Resources
http://hillstrategies.com/wp-content/uploads/2008/02/Factors_summary.pdf http://hillstrategies.com/wp-content/uploads/2008/02/Factors_Technical_Supplement.pdf
