Spotlight on the Arts: Impact on Business, Health and Well-being

The arts economy is unique, making it a fascinating area of study. In Canada, culture represents over 700,000 jobs and about $62 billion in direct economic impact. Culture’s value-added impact is much larger than that of agriculture, forestry, fishing, and hunting ($29B), accommodation and food services ($38B), and utilities ($43B).

Highlighting research related to the personal and community impacts of the arts, the presentation argues that arts are a vital part of our lives and communities because humans are innately creative.

The data-driven presentation also outlines statistics related to arts attendance by older Canadians, showing that, in many cases, elder Canadians are less likely to attend many types of arts activities.

Finally, the presentation maintains that integrating the arts as a regular activity could be a positive step for individuals and elder-care service providers, due to culture’s personal and community benefits, as well as the perceptions of older Canadians regarding the value of culture in their lives and communities.

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