Statistical Insights on the Arts

Statistical Insights on the Arts is a quantitative research series, created by Hill Strategies in 2002, that aims to provide reliable, recent and insightful data on the state of the arts in Canada. Statistical Insights on the Arts is funded by the Department of Canadian Heritage, the Ontario Arts Council, and the Canada Council for the Arts.

21 February 2007
Some key findings of this report include:
  • Canadian consumers spent over $25 billion on cultural goods and services in 2005, 5% more than the combined consumer spending on household furniture, appliances and tools.
  • Consumer spending on culture is over three times larger than the $7.7 billion spent on culture in Canada by all levels of government in 2003/04.
  • Canadians' spending on live performing arts is now more than double their spending on live sports events.
  • Cultural spending per capita varies significantly between the provinces, from a high of $971 in Alberta to a low of $691 in Newfoundland and Labrador.
  • Among 15 metropolitan areas, Ottawa and Calgary have high per capita consumer spending on cultural goods and services.
17 January 2007
Canadian arts and culture organizations rely on volunteers to fulfill many roles. The key findings of a Hill Strategies Research report on volunteers in cultural organizations in 2004 are:

* Nearly three-quarters of a million volunteers, a record number, assisted Canadian cultural organizations in 2004;
* Territorial, Saskatchewan and B.C. residents are most likely to volunteer;
* A significant number of hours is contributed by each cultural volunteer;
* There is strong competition for volunteers from other non-profit sectors;
* Increased visibility is needed for cultural organizations to recruit more volunteers; and
* Highly educated and single Canadians are more likely to volunteer in cultural organizations than other demographic groups.
22 November 2006

This report provides a picture of arts and culture fundraising in 2004. The report shows that 732,000 Canadians 15 years of age or older made financial donations worth a total of $188 million to arts and culture organizations in 2004.

29 March 2006
This report provides an analysis of artists residing in 92 municipalities across Canada with at least 50,000 residents in 2001. The 92,000 artists in the 92 large Canadian cities represent 70% of the 130,700 artists in Canada.
13 February 2006

A key finding of this report – that there are significant concentrations of artists in small and rural municipalities across the country – demonstrates that the arts contribute to the quality of life and the social and economic vitality of many small and rural communities in Canada.

Many Canadians may be surprised to learn that the municipality with the most artists as a percentage of the local labour force is not Montreal, Toronto or Vancouver. Rather, Canada's most artistic municipality is a small northern community with no paved roads - Cape Dorset, Nunavut - which has almost one in four labour force workers in the arts.