Estimates of the direct economic impact of culture in Canada in 2017
IssueEconomic benefits of culture in 2017
Using the product perspective, Statistics Canada estimates that the direct economic impact of culture products was $53.1 billion in Canada in 2017, which equates to $1,454 per capita and 2.7% of overall GDP. The employment estimate was 666,500 in 2017, or 3.5% of the 18.8 million jobs in the country.
Some key contributors to the GDP of culture products include:
- Audio-visual and interactive media: $17.9 billion
- Visual and applied arts: $10.2 billion
- Written and published works: $8.3 billion
- Live performance: $2.8 billion
- Heritage and libraries (only those privately owned): $0.7 billion
- Sound recording: $0.6 billion
Goods and services from government-run organizations are captured separately, along with funding and professional support services. The impact of this sub-sector was $7.6 billion in 2017. Education and training in the culture sector had an impact of $3.7 billion.
Between 2010 and 2017, the GDP of culture products increased by 16%. (All figures in this summary have not been adjusted for inflation.) During the same timeframe, there was a slight decrease in the culture products’ share of the overall economy, from 2.9% in 2010 to 2.7% in 2017. The number of jobs related to culture products increased by 7%, but the share of all jobs decreased very slightly, from 3.6% in 2010 to 3.5% in 2017.
Many culture products saw a strong increase in value added between 2010 and 2017, including privately-owned heritage and libraries (47%), sound recording (33%), live performance (26%), audio-visual and interactive media (25%), and visual and applied arts (20%). On the other hand, written and published works saw a 16% decrease in value added.
From the industry perspective, the direct economic impact of culture industries was estimated at $58.9 billion in Canada in 2017, or $1,611 per capita and 2.8% of the country’s GDP. In 2017, there were 715,400 jobs directly related to culture industries, or 3.8% of all jobs in the country.
The GDP of culture industries ($59 billion) is larger than the value added of agriculture, forestry, fishing, and hunting ($39 billion), accommodation and food services ($46 billion), and utilities ($46 billion). On the other hand, the value added of culture industries is less than that of transportation and warehousing ($94 billion), educational services ($108 billion), and construction ($153 billion).
Statistics Canada also provides an estimate of the direct economic impact of sports industries in 2017 ($7.3 billion, or 0.3% of Canada’s GDP). The direct economic impact of culture industries ($59 billion) is eight times larger than the sports estimate. Similarly, the jobs estimate for culture industries (715,400) is almost six times larger than the estimate for the sports sector (125,500).