INNOVATION & RESILIENCE
IN CANADA’S CULTURAL SECTOR

We managed to completely rebrand and run a series of focus groups and user zoom calls - something we struggled w before the pandemic. The time out allowed us to regroup and really dig into our audience.

We are the main hub for the creative community in Canada - we needed to get out front and listen to our fans. This process will continue after the pandemic. The lessons to share are many...but the main ones were to use this time to shift and get forward leaning, build tools to listen to your community, and to connect with makers who can help create new products and experiences.

This project is inspired by the folk tale called Doya, the Romani Fairy. This story is about historical disconnection, relocation and searching for belonging. This is a tribute for all people who are challenged by removal from home or have to relocate due to catastrophes, war or any other reasons. Also, many movements are rising, such as environmental and human rights issues. Studies are more widely published, and through stories of individuals there is a newly found awareness. Also, there is more representation to minorities, women and non-mainstream communities. One way is spreading true, reliable information and challenging current policies, especially when they disregard or hurt certain populations or areas. It takes courage and strength. Matriarchal elements of governing would offer solutions to a lot of social problems.

The intended impact of this story is the encouragement itself. Life is full of unexpected changes, and models that worked before become useless. Relationships are shifting, some people move farther, others develop closer bonds. Therefore, if ties are getting loose or one faces isolation, there is still a meaning of not giving up practices, in this case, creating art. "Dance like nobody's watching; love like you've never been hurt." - says Mark Twain.
My images represent the question of how to honour traditions in a modern, cosmopolitan setting. The world is fast, and requires fast reaction from all of us in order to maintain survival. However, there is another side of our existence where we are closer to ourselves, such as creative work. Art can and can create a more peaceful dialog and through constructive depiction, awareness of human rights issues of many ethnic group might be better achieved. Women in a general sense need recognition, respect and equal opportunities.

Business and Arts NL is working on a design thinking project with 15 collaborators from across the technology, public and creative sectors to look at how we might situate creativity as core to the vision of a new innovation centre for the tech industry. This work has been extremely illuminating, showing some of the biases and attitudes towards the arts in the private sector, and some of the self-imposed limitations in the arts sector.

The development of difference-centered design (the practice of human-centered design with a critical access lens) went through a close collaboration with ReVision Centre for Art and Social Justice at Guelph. A really innovative collaboration between an arts-based action research institution, community-based partnership, that is informing Creative Users Projects business model going forward.

The business implications have grown stronger as of late, after an initial lack of certainty.

Innovation in costume production: designers would not have to be in the same space to fit people for costumes for theatre, dance etc.

Benefits beyond the pandemic could inlcude lower costs, less waste of materials/resources, and more. While the concept came to life during and because of COVID, it is a lasting solution.