Strategies for Creating Diverse Audiences
There are four resources available as part of the Communicating Value conference’s panel on engaging diverse audience. Kim Kruger’s presentation on Ilbijerri’s “Blak Bums [...]
The Case against Arts Marketing / Exploiting the Value of our Empty Seats / The Golden Rules of Persuasive Copy Writing
Andrew McIntyre provides three resources on engaging audiences for the Communicating Value conference. In The Case against Arts Marketing, he argues that arts marketing practices commonly in use [...]
Out of Control / Web 2.0
These two presentations characterize the new age of digital marketing as letting your message go “out of control”. Indeed, user contributions are becoming much more common. [...]
From Shock and Awe to Hearts and Minds: Navigating the Changing Media Landscape
Anne Parsons’ presentation stresses the need to start a dialogue and create a connection with recipients of marketing messages. The current advertising landscape is characterized by [...]
Communicating Value / Peer-to-Peer Marketing
In a presentation about Communicating Value, Alan S. Brown outlines the “benefits emanating from the arts experience”, including individual, interpersonal and community impacts. The [...]
