Media Arts Organizations in Canada
2013 Arts Facts using CADAC Data
IssueArts attendance & participation / Arts organization management
A brief summary accompanies two longer reports that highlight the situation of 49 media arts presenters and 45 production centres “that receive recurring funding from the Media Arts Section of the Canada Council for the Arts”, based on financial and statistical data reported to CADAC (Canadian Arts Data / Données sur les arts au Canada). One of the strengths of CADAC information is that organizations’ finances “are reconciled with the financial statements presented by the arts organizations”. On the other hand, a limitation of non-financial statistics is that they “are not validated and represent what is reported by organizations and may include double counting”. In addition, “Quebec is not a CADAC partner”, but Quebec-based organizations that receive recurring Canada Council funding are included in the data.
For the 49 media arts presenters, total revenues were $81.6 million in 2013. Private sector and earned revenues accounted for the largest shares of total revenues (38% and 36%, respectively), followed by public sector revenues (26%). The 44% growth in revenues over the previous five years was led by earned revenues, not the public or private sectors.
The 49 presenters (collectively) reported an accumulated deficit of $1.8 million in 2013. Their working capital ratio was 0.96, slightly above the ratio for all types of organizations reporting to CADAC (0.92). The ratio provides an indication of “the ability of an organization to meet its payment obligations as they become due. In general, the higher the number the greater an organization’s financial flexibility.”
Two specific benchmarks related to presenters’ marketing and fundraising expenses are provided in the report. For every $1 spent on marketing activities, the 49 presenters generated $1.35 in earned revenue. For every $1 spent on fundraising, the organizations raised $4.48 in private sector revenues.
The presenters featured 4,571 artists “in 19,074 local film / video / media screenings, attracting more than 1.4M in attendance”. Of the artists who received fees from the presenters, 71% were Canadian.
For the 45 media arts producers, total revenues were $81.6 million in 2013. Government revenues accounted for almost two-thirds of the total (63%), followed by earned revenues (30%) and private sector revenues (7%). While total revenues remained stable over the previous four years, earned revenues accounted for an increased share of total revenues (21% in 2009 and 30% in 2013). In contrast, public sector revenues decreased from 74% of total revenues in 2009 to 63% in 2013.
Collectively, the 45 producers reported an accumulated surplus of $5 million in 2013, with a working capital ratio of 1.20, higher than the ratio for all types of organizations reporting to CADAC (0.92).
For media arts producers, the marketing and fundraising benchmarks are lower than for presenters. For every $1 spent on marketing activities, the 45 producers generated only $0.42 in earned revenue. For every $1 spent on fundraising, the producers raised $3.20 in private sector revenues.
The producers featured over 2,500 artists in 2,780 local film / video / media screenings that attracted 109,000 audience members. Of the artists who received fees from the producers, 90% were Canadian.
In both types of media arts organizations, about one-half or more of operating budgets went toward salaries and professional fees. Only a minority of employment positions in media arts organizations are full-time (presenters: 22% and producers: 39%). For the 49 presenters, “8,557 volunteers collectively contributed over 249,461 hours of their time”, while the 45 producers attracted 2,752 volunteers, who contributed over 72,000 hours.