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Arts Attendance and Cultural Participation

Saskatchewan Arts Alliance

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June 27, 200527 June 2005

This presentation highlights statistics regarding arts attendance and consumer spending on cultural goods and services, with a spotlight on Saskatchewan-specific data. Some topics explored in the presentation include:

-Culture is a growth market in Canada
-Cultural supply and demand by Census Metropolitan Area
-Predicting arts attendance
-Lessons for arts marketing
-Is there an “arts bug”?
-Understanding audiences
-Strategies for adding value to the arts experience
-Research gaps

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