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Public Art Gallery Attendance in Ontario in the 1990s

Ontario Association of Art Galleries

June 21, 200321 June 2003

This analysis of Statistics Canada survey data shows that about 2.4 million Ontario residents visited a public art gallery at least once in the survey year. This represents one-quarter of Ontario residents (25.8%), a rate that is second only to British Columbia among Canadian provinces and higher than the overall Canadian attendance rate (24.0%). Ontarians’ art gallery attendance is also higher than their attendance at pop music concerts (22.2%).

Ontario’s public art gallery attendance rate increased significantly during the 1990s, from 18.9% in 1992 to 25.8% in 1998. Thanks to this increase, as well as growth in Ontario’s population, the number of Ontario residents visiting a public art gallery at least once during the year grew by over 50%, from 1.5 million Ontarians in 1992 to 2.4 million in 1998.

Art galleries reach a broad cross-section of Ontarians. Art gallery attendance is reasonably similar between women and men as well as across various age groups. In addition, art galleries reach a larger proportion of Ontarians in almost every income and age range than popular music events.

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