These two presentations characterize the new age of digital marketing as letting your message go “out of control”. Indeed, user contributions are becoming much more common. Organizations are advised to work within this framework, by “opening the fron… View this resource

Anne Parsons’ presentation stresses the need to start a dialogue and create a connection with recipients of marketing messages. The current advertising landscape is characterized by boundless choice but limited attention, low barriers to competitive… View this resource

In a presentation about Communicating Value, Alan S. Brown outlines the “benefits emanating from the arts experience”, including individual, interpersonal and community impacts. The presentation notes that benefits can be felt before, during and afte… View this resource

Based on Statistics Canada’s General Social Survey, this report provides provincial information about cultural and heritage activities in 1992 and 2005. The report provides insights into the number and percentage of provincial residents 15 or older w… View this resource

Based on Statistics Canada’s General Social Survey, this recent report from Hill Strategies Research provides statistical information about the cultural and heritage activities of Canadians in 2005 as well as changes in these activities between 1992… View this resource