Based on a survey of 1,200 American adults in March of 2004 (a different survey than that which was used to prepare The Diversity of Cultural Participation and Motivations Matter), this fact sheet highlights seven key findings regarding the arts: “Pe… View this resource

The Diversity of Cultural Participation, based on the same survey of 1,231 Americans as Motivations Matter, examines in more detail the arts participation decisions of survey respondents. The report notes that 70% of respondents attended at least one… View this resource

This report, based on a survey of 1,231 Americans, digs deeper than typical demographic analyses to examine the motivations for arts attendance. Previous research has shown that, although important, demographic factors such as education, age and gend… View this resource

This is a detailed and helpful Australian guide to conducting audience research, including advice on “how to plan an audience research campaign from inception through to analysis and implementation”. Different research techniques are covered, includi… View this resource

Travel Arts Partnership Newsletter – This free newsletter, published in New York, highlights case studies and statistics on cultural tourism. The four issues to date have provided information on various studies, partnerships and policies that promote… View this resource