This report provides a profile of the retail book market in Canada. A key argument in the report, prepared for the Department of Canadian Heritage by Turner-Riggs, is that “the supply of books in the Canadian market is growing much more quickly than… View this resource

There are four resources available as part of the Communicating Value conference’s panel on engaging diverse audience. Kim Kruger’s presentation on Ilbijerri’s “Blak Bums on Seats” initiative notes that Ilbijerri makes “theatre by Blakfellas for Blak… View this resource

Andrew McIntyre provides three resources on engaging audiences for the Communicating Value conference. In The Case against Arts Marketing, he argues that arts marketing practices commonly in use today do not constitute best practices. He asks where a… View this resource

These two presentations characterize the new age of digital marketing as letting your message go “out of control”. Indeed, user contributions are becoming much more common. Organizations are advised to work within this framework, by “opening the fron… View this resource

Anne Parsons’ presentation stresses the need to start a dialogue and create a connection with recipients of marketing messages. The current advertising landscape is characterized by boundless choice but limited attention, low barriers to competitive… View this resource